Read our recent threat to learn more 👇👇👇

We see this massive ETF-fueled bull run coming. A new demographic of wealthy, crypto-savvy consumers will re-emerge - and users would demand #RealWeb3👀✅

.#Web3washing is where you take a thin coat of Web3 and paint it onto a Web2 stack 🎨🖌️

25/25🧵 In conclusion, #Web3 is coming - the next bull run will create a new crypto-rich demographic for whom #RealWeb3, not #FakeWeb3, will be critical. Don’t get caught washing the Emperor's new clothes ✨👕

24/25🧵 To authentically adopt Web3, brands need to understand it, look beyond the hype, engage with crypto grassroots, and partner with decentralized leaders like @JBanon 👀https://t.co/E1zSc1rHlK

23/25🧵 To gain a deeper insight to“The challenges with “Solving Inauthentic #Web3 Washing” listen @CryptoHipster featuring @JBanon 👇👇👇

But #Web3washing is a trap for brands, warned by Clayton Christensen's "The Innovator's Dilemma," which highlights the risk of using new tech without adapting to its disruptive potential🪓

22/25🧵 Brands may Web3 wash due to misunderstanding Web3's value, customer indifference, replicating ecommerce patterns, or listening to agencies selling easy solutions 😮‍💨

20/25🧵 For brands, Web3 offers programmability, interoperability, and composability of assets, enabling a global digital marketplace for physical and phygital products 🤝

19/25🧵 These protocols handle disputes through algorithms or decentralized resolvers, providing assurance akin to DeFi and a strong, verifiable, and computable Web3 economy 💻💰

18/25🧵 As seen in @CoinDesk , @BosonProtocol is core product complete and mass adoption ready, our aim is to seize the multi-trillion dollar opportunity to become the decentralized layer upon which future commerce will run. 👇👇👇